About
Hi there!
I’m Elcy, a graphic designer and animator based in Brisbane.
I create eye-catching design, animation, and digital content for launches, events, growing businesses, and established brands. Whether it’s building a fresh visual identity, creating marketing campaigns, or bringing ideas to life through motion, I love turning concepts into visuals that connect with people.
Where it all started
I grew up in Beirut, and from a young age, I had two unexpected loves: art and mathematics. To me, they were never opposites — they were both creative worlds. One gave me freedom to imagine, the other gave me the thrill of solving something impossible.
Algebra fascinated me. The stranger the symbols, the bigger the equations, the more excited I became. There was something magical about making sense of what looked impossible.
As a teenage girl in the 90s, loving maths often surprised people. It was seen as something boys were expected to excel in, not girls. I was constantly asked why I liked it, as if it needed explaining. Looking back, that was probably the beginning of my feminist spirit — long before I even knew the word. I simply couldn’t understand why curiosity should belong to one gender.
Education
After high school, I was accepted into 3 university majors: Graphic Design, Psychology, and Computer Science. With encouragement from my parents, I chose Graphic Design and enrolled at the American University of Beirut in 2007 to pursue my BFA. There, I studied art & architecture history, Illustration, Animation, Photography, Videography, and Interactive media.
The first time I watched an infographic animation in motion class and saw how easily it could communicate a huge amount of information in just a few minutes, I knew video was the future of storytelling — and it quickly became my calling.
For my final-year project in 2012, I designed and animated an educational Video Game aimed at encouraging teenage girls to explore mathematics and technology.
A few years into my career, I took that passion even further and pursued my Master’s degree in Computer Animation and Visual Effects at University of Bradford in 2015. I graduated top of my class with distinction while specialising in 3D Animation, Stereoscopy, Motion Capture, and Visual Effects.
My final research project focused on something that has long bothered me in film: exploring engaging film editing techniques that do not trigger photosensitive epilepsy in viewers.
What I do now
Over the years, I’ve worked across agency roles and freelance projects, creating work for global brands including AUBMC, MOFAIC, Merck, Sanofi, Kaplan, McGraw Hill, PwC, Twitter, City Centre, and much more.
I’ve also worked closely with entrepreneurs, helping small businesses build their brands from scratch and bring their ideas to market.
My projects have ranged from websites, logos, branding, brochures, and apps to animation, marketing campaigns, social content, documentary photography, and video. I enjoy the variety — and I genuinely love jumping into new challenges.
What ties all my work together is process. I always start with research, then sketching, and finally designing. That foundation helps me create work that feels original, thoughtful, and tailored.
The tools and the fun part
I’m always learning new trends, new software, and new techniques — that’s part of what keeps design exciting for me.
My daily toolkit includes Adobe Photoshop, Illustrator, After Effects, Premiere Pro, and Audition, while Autodesk Maya and Cinema 4D are reserved for larger 3D projects.
But computer tools are only a small part of it. The real joy comes from learning about new products and businesses, then using these tools to tell their stories, solve their problems, and help them stand out.
Here are some brands I was privileged to work on in my career and a few testimonials from their stakeholders.
BRANDS I WORKED ON
Testimonials
“During her tenure at OMD, Elcy grew from Senior Graphic Designer to Art Director in less than 3 years, she has demonstrated excellent motivation and commitment with a continuous desire for learning and helping others. Elcy has exhibited time and time again her extensive skills in graphic design, multimedia, storytelling, copywriting, art direction and project management. Her presence around the office will be missed.”
“Elcy has proven herself to be a creative and reliable freelancer [...] Elcy always managed to come up with a fresh idea for every social media post she created. [...] It was a pleasure having her on the BasharaCare team and I would gladly work with her again.”
“I hired Elcy to create a social media presence for GET Lab from scratch. Her approach to strategy, content and design was worth every penny. She adhered very well to our tight timeline and was even delivering well in advance. Her work has increased our website traffic by 10% and the footfall to the lab by 20%. I would definitely recommend her to any medium to large business.”
“Elcy is a highly qualified designer, organized; has the passion for her work and the drive and energy to see her projects through to their completion with a high level of interactivity. During the course of her work, Elcy’s skills have grown rapidly in her capability as a Graphic Designer. She makes sure that she remains up-to-date by reading the latest online and offline publications.”
“Elcy has distinguished herself as a reliable team player and always projected an eagerness to assist the marketing team with fulfilling their campaign plans. She was an asset during her tenure with Morgan International, and it has been a pleasure working with her.”
“Elcy is essentially an ideal colleague, who you can trust to get her projects done to a high level of quality while meeting timelines and most importantly creating a great work atmosphere, keeping team morale high.
You can’t ask for more.”
Beyond work
In my free time, you’ll find me either spending time with my friends and family, painting, photo shooting, reading business/design books, playing the guitar, cycling, or pilates.
I love mixing hand-made textures with digital design, and I’m especially drawn to work that carries a message — something bold, thought-provoking, or emotionally memorable.
At the heart of everything I create is the same thing that inspired me as a child: curiosity with the urge to explore, understand, and turn ideas into something real.
NOW, Let’s bring your ideas to life
Every project starts with a conversation, a sketch, or even just a rough idea.
If you’re looking for creative design, animation, or visual content that feels thoughtful and original, I’d be happy to help. Whether you know exactly what you need or you’re still figuring it out, we can explore it together.
Say hello — I’d love to hear what you’re working on!