Majid Al-Futtaim
(2016 – 2019)
Created social media posts and videos to promote in-mall events, campaigns, and offers across the channels of City Centre, Mall of the Emirates, and Matajer in the UAE, Bahrain, Kuwait, and Lebanon.
While some content was developed using client-supplied assets, other pieces were designed and animated using a combination of stock and custom-designed graphics
(OMD, 2016–2019).
Campaigns
Many campaigns began with a key visual (KV) created by another agency using City Centre's signature "C" branding.
So to promote the campaigns on social media, we animated the KVs into GIFs and infographics, and supported them with secondary posts to reinforce campaign messaging and increase social engagement across the channels.
Below is a selection of the campaigns and content created as part of this work.
Autumn/Winter
A series of engaging posts to promote the season’s colours and textures, supported by a series of engaging stories for users to screenshot, fill up and reshare on their profiles.
Chinese New Year
A recurring campaign to celebrate the Chinese horoscope of the year.
CITYFAIR
A funfair-themed campaign full of colour and excitement. A series of teaser posts was created to build anticipation ahead of the campaign launch.
Feel the Beat
An annual awareness campaign to provide free cardiovascular screenings and raise awareness of heart disease in women.
Mall GiftCard
A recurring campaign promoting the convenience of gifting loved ones a Mall GiftCard.
Justice League
To promote the release of the Justice League movie in cinemas, the mall launched a themed campaign featuring roaming entertainment and interactive experiences for visitors.
Parking Expansions
What do customers love most about malls?
Easy parking!
So there was quite a few animations announcing parking expansions, upgrades, or new features.
New Openings
City Centre Ajman announcing the opening of new restaurants in their centre (2018).
City Centre Deira listing the activities available at the centre during DSF 2019.
City Centre Mirdif announces the food kiosks participating at their Winter Wonderland outdoors event (2018).
City Centre Deira wanted to announce the revamp of the whole shopping centre in a video in a modern exciting way (2019).
Video Editing
Repurposing footage from previous years' campaign videos into new edits to promote mall developments, upcoming campaigns, and the return of popular seasonal events.
Bumper Youtube Ad for City Centre Ajman to show the services, facilities and overall feel of the mall after its redevelopment.
Teaser Ad of the Outdoors event that is coming back to City Centre Mirdif with a Winter theme.
Teaser Ad of the Outdoors event that is coming back to City Centre Me'aisem for the second time.