CENTRUM
(2020)
The brief was to revamp the design of the logo and website of Centrum, a web app developed by startup Meraki that helps workshop owners manage their job tracking, accounting, inventory, and more from a single platform.
The project quickly evolved into a full rebrand, to reposition Centrum as a modern and user-friendly app.
Finally, to promote the features of the app to potential clients, a 1-min explainer animation was created.
Since the target audience of this App was mainly mature men, cobalt blue was chosen as the main colour for the brand to emphasise the masculinity of the service.
As a secondary and accent colour, I went with orange to help make important details really stand out in the marketing materials.
Inspired from the name “Centrum”, an ever-rotating cogwheel with strong and soft inner shadows has been designed as the logomark of the brand.
Combined with a rounded, sans-serif, geometric font, the centrum logo was born in the intersection of modernity, tech, user-friendliness, and masculinity.
And the cherry on top was the slashing of the letters C, E and R to convey speed.
logo design
Website design
To continue emphasising simplicity, the content of the old homepage was reorganised and reworded to fit into a single-page website that highlights the key features of the app, while strategically placed call-to-action buttons encourage users to sign up.
Mobile version
